DURANGO, Colo. - You are a smart person. Your business’ survival itself is proof that you do a lot of things right and that you have a good grasp of business practices. However, marketing is a problem—or more accurately—the lack of marketing and a ‘sales business process,’ which are separate functions, is a problem.

With the Marketing for Smarties Challenge, you will quickly figure out what you know and what you don't, what you need and what you can skip. Coaches Jasper Welch and Joan Zwisler guide you––step-by-step––through a simple, straightforward development program. Incredibly user friendly, the Challenge provides you with all the hands-on tools you'll need.

The Marketing for Smarties Challenge strips marketing down to the essentials so that small business’ can jump start leads, find business opportunities, and stay on a growth path. Join us for the entire 14-step process or for just one session!

The Challenge takes place over three sessions throughout the summer from 1 till 5 PM at Fort Lewis College in EBH room 065. For 3 sessions the registration fee is $99; or $50 for one.

Session 1: Wednesday, June 25th from 1:00 – 5:00 PM

Take an Inventory of Your Marketing & Sales Knowledge and Experience

Think About Resources, Prepare A Simple Plan

Content: Lay the Groundwork for a Business Case Sale

Content: Your Copy Platform

Session 2: Wednesday, July 23rd from 1:00 – 5:00 PM

Test Market: A Letter, A Flyer, A Script, and Cold Calls

The Brochure And The Web Site

The Right List

Communications Matrix

Session 3: Wednesday, August 27th from 1:00 – 5:00 PM

Lead Tracking

Move Them Up the Ladder -- Build Your Sales Pipeline

Relationship Building through Database Marketing

Simple Project Management Tools

Build from the Inside Out -- and ENJOY!

We Plan... Then There's Life... Then Another Plan

For more information on Marketing for Smarties please visit www.marketingforsmarties.com.

To register for the Marketing for Smarties Challenge visit www.coloradosbdc.org/center.aspx?center=2170 or call the SBDC at 970-247-7009. There is limited space, so be sure to register early.