Introduction:
The Durango area has many economic as well as quality of life advantages
for those in business who are planning an expansion and/or better
service to their southwestern markets. Durango has a very well-educated
work force and wage levels which are significantly lower than comparable
wages in the Denver area. Labor unions have never been a major force
in the Durango area.
Durango and La Plata County are located at some distance from the
urban areas of the Colorado front range cities and the urban areas
of New Mexico and Arizona (see climate/location). However, Durango is very cosmopolitan in
its economic and cultural makeup. The area is the center for medical
care for northwestern New Mexico, southeastern Utah and southwestern
Colorado. In addition, Durango is fortunate to be the location of
Fort Lewis College, a fully accredited, four-year, state supported
institution of higher learning. The area also attracts well-educated
retired persons who add their knowledge and experience to the local
resource base. Thus, the community and county are quite sophisticated
in atmosphere and human resource base.
What Sectors Employ Durango/La Plata County Workers:
Currently, the retail and service sectors employ the largest shares
of employees. The information below provides this information for La Plata County.
The concentration of employment in retail trade and services reflects
the importance of tourism to the local economy.
Average Annual Wage by Industry
La Plata County
2005 Total Employment |
|
|
#of Owners |
|
|
661 |
2% |
524 |
|
|
603 |
2% |
99 |
|
|
3,610 |
11% |
1030 |
|
|
791 |
3% |
193 |
|
|
761 |
2% |
107 |
|
|
3,879 |
12% |
626 |
|
|
2,045 |
6% |
836 |
|
|
12,125 |
42% |
2,829 |
|
|
5,350 |
17% |
0 |
|
|
31,469 |
100% |
6,343 |
|
SOURCE: Colorado, Department of Labor and Employment,
Colorado Employment and Wages, Annual Averages
Retail Sales by Business Class
The
economy of La Plata County is very reliant upon tourism. The impact
of tourist spending upon the level of retail sales in the county is
great. It should be noted that those businesses that sell at the wholesale
level or that produce goods for consumption elsewhere will not be
a part of the county's retail sales volume. Some manufacturing and
wholesale companies as well as the entire agricultural sector of the
county fall into this category.
Retail sales do give an important insight into those
sectors which provide the base for sales tax collections. Retail sales
provide the city and county, as well as the state, with a significant
portion of their tax base.
Retail Sales, La Plata County 2005
| Business
Class |
Estimated # of Firms |
Avg Sales per Firm ($000s) |
Actual Sales ($000s) |
% of Actual Sales |
| Electronics & Appliances |
17 |
706 |
12,000 |
2 |
| Health Care Products |
9 |
1332 |
11,986 |
2 |
| Furniture, etc. |
37 |
446 |
16,490 |
2 |
| Clothing |
58 |
355 |
20,613 |
3 |
| Motor Vehicles/parts |
40 |
3,475 |
139,005 |
20 |
| Food/Bev Stores |
54 |
1,954 |
105,538 |
15 |
| Misc. Retail Stores |
78 |
425 |
33,184 |
5 |
| General
Merchandisers |
24 |
5,483 |
131,594 |
19 |
| Sport/Hobby Shops |
58 |
653
|
37,894 |
5 |
| Bldg Materials/Gard |
34 |
2,435 |
82,794 |
12 |
| Gas Stations |
19
|
4,349 |
82,630 |
12 |
| Non-Store Outlets |
102 |
245 |
24,998 |
4 |
| TOTALS |
530 |
1,318 |
698,726 |
100
|
SOURCE: Region 9 Economic Development -
CEDS 2006 Draft Report
|